For coaches and consultants doing $15,000+ per month
We build and run the whole appointment system — ads, screening, follow-up, booking. You show up and close. That is the only part we leave to you.
Four-minute application · No calendar link until you pass it
Qualified appointments. Miss one and we work free until it lands.
Why your calendar is thin
You know the training. You know the programming. You have clients who got real results and will say so. When you get someone on a call you close them more often than not. The work was never the problem.
The problem is that your pipeline is referrals, an occasional reel that does numbers, and launches that spike for nine days and then go quiet. Some months are excellent. Some months you refresh your DMs at eleven at night and tell yourself it is seasonal.
That is not a business. That is a run of luck with invoicing attached.
And it caps you at exactly the number of people who happened to hear about you this month. You could be the best coach in your category and still be invisible to the four hundred people who needed you in March and never found out you existed.
Volume is not vanity. Volume is what lets you stop taking clients you do not want.
It is what lets you raise your price without your stomach dropping. It is what turns a bad call into a Tuesday instead of a crisis.
You do not need a better offer. You need at-bats, on a schedule, that you did not have to chase.
Run your own numbers
This subtracts what we cost and what the media costs, because a projection that only shows the money coming in is not a projection. It is an advertisement.
First-purchase revenue only. Renewals, upsells and referrals are not counted here, and for most coaching businesses they are where the engagement actually pays for itself.
The method
Four stages, run in order, over your first 60 days. They do not run in parallel. Most agencies start at stage three, because stage three is the only stage that looks like work.
We work out the number that has to be true before a dollar goes to media.
If the maths does not work we tell you on day seven and you keep the rest of your money. That has happened before and it will happen again.
You receive Written acquisition maths, target cost per appointment, and a go or no-go call.
We build the filter that sits in front of your calendar.
This is the stage that decides whether 20 appointments a month is a gift or a punishment. The difference is built entirely here, before any money goes to Meta.
You receive Screening application, booking flow, follow-up sequence and tracking build.
Five distinct angles go live at once, each attacking the same buyer from a different side.
Most of the five will die. That is the design, not a failure. Every Friday you are told which ones died and what we took from them.
You receive Five creative angles live, and your first Friday report.
The survivor gets the budget, and the gate tightens as volume climbs.
Five numbers every Friday: spend, applications, qualified applications, appointments booked, cost per appointment. Not a forty-tab dashboard nobody opens.
You receive Scaled winner, monthly creative refresh, weekly one-page report.
The guarantee
Not a refund you have to chase. Not a credit toward next quarter. If we miss the number we keep running your account, at our cost, until what we promised is on your calendar.
That is not a slogan. It is a liability we wrote down on purpose, because it is the only thing that puts us on the same side of the table as you.
Alpha Launch is a build-only engagement and carries no appointment guarantee. We are not running that account, so we will not promise its output.
Alpha Armor Co. guarantees a minimum of 20 qualified sales appointments in your first full month of active campaigns, 25 in month two, and 30 in month three, on the Alpha Growth and Alpha Scale engagements.
A qualified appointment is a booked call from a prospect who, in our screening application, reported monthly revenue at or above the minimum agreed with you in stage one, confirmed they can make the buying decision, and attended the call. A no-show does not count toward your number, and we book another in its place.
If we deliver fewer than the guaranteed number in any month, we continue managing your campaigns at no fee, for as long as it takes to deliver the shortfall, before any further fee is invoiced.
Conditions. Applies only while ad spend is maintained at or above $3,000 per month. Void if creative, offer, pricing or the booking page are changed without our written sign-off; if you decline or cancel more than two booked appointments in a month; if you do not respond to booked leads within 24 hours; or if your program price is reduced below the level the campaign was built against. Ad spend is paid by you directly to the platform and is never refundable by us.
The proof ledger
We are a small firm and we are not going to pretend otherwise with a wall of logos. Here are three clients by name, what their business looked like before, what we changed, and what they report happened. You are welcome to look them up.
Emil Paolucci
Owner, Freedom Gym 22
10 → 100 members onboarded, in 30 daysAlpha Armor didn't just run ads. They understood my mission from the start. We went from an empty gym desk to being flooded with local traffic in 30 days.
Jaime O'Shea
Founder, Flawless Bodies
1 → full coaching roster, filled to capacityI was nervous about paid ads because I didn't want my brand to feel "salesy." But the copy they wrote felt exactly like how I talk to my clients — genuine.
Tobias Young
Founder, TNT FitPro Coaching
−27% cost per acquisition, in 45 daysWithin 45 days, we plugged our mid-funnel leaks and saw an immediate 27% reduction in client acquisition costs. Our returns on ad spend have never been healthier.
Results are as reported by the clients named above. They are not audited, they are not typical, and they are not a guarantee of your outcome. We would rather say that plainly than put a badge on it and hope you do not ask.
Qualification
If the right-hand column describes you, close this page. We would rather lose you here than on a call.
What it costs
Ad spend is paid by you directly to Meta or the platform. It never passes through us and we never mark it up.
Under $15,000/mo, or you run your own media
$1,500 one-time
Covers the full build. No monthly fee.
We build the system, hand you the keys, and you run the media yourself.
$15,000 to $30,000/mo
$5,000 per month
Minimum $3,000/mo ad spend, paid by you direct to Meta. Three-month minimum.
Fully managed acquisition with the appointment count written into the contract.
$30,000/mo and above
$8,000 per month
Minimum $10,000/mo ad spend across platforms, paid by you direct. Three-month minimum.
Everything in Growth, running across more than one channel at higher volume.
Questions
On Alpha Growth: 20 qualified sales appointments in month one, 25 in month two, and 30 in month three. If we miss the number in any month we keep managing your campaigns at no fee until the shortfall is delivered. Alpha Launch is a build-only engagement and carries no appointment guarantee, because we are not the ones running the account. Read the conditions before you apply, not after.
A booked call from someone who completed the screening application, met the revenue and budget floors you agreed with us in stage one, confirmed they can make the buying decision, and attended the call. Not a click, not a form fill, not a no-show. If they do not show, it does not count toward your number and we book another.
Alpha Launch is $1,500 one-time and builds the system for you to run yourself. Alpha Growth is $5,000 per month plus a minimum of $3,000 per month in ad spend, fully managed, and carries the appointment guarantee. Alpha Scale is $8,000 per month plus a minimum of $10,000 in multi-platform ad spend. Ad spend is always paid by you directly to the platform and we never mark it up.
Because that is roughly what 20 to 30 qualified appointments costs at current auction prices, and we will not write a guarantee we cannot fund. Below that floor the maths stops working and the guarantee becomes a promise we would be relying on luck to keep.
No — we work with business coaches and consultants across niches. Our named results happen to come from clients in the fitness space, so that is what we can show you rather than claim more broadly. If your business looks different, apply anyway and we will tell you honestly on the call whether we are the right firm, rather than after you have paid us.
Because we told you they were approximations instead of putting a verified badge on them and hoping you did not check. Emil, Jaime and Tobias are real, they are named, and they agreed to be named. The figures are what they reported to us, not what we exported from an audit, and that is exactly how it is labelled everywhere on this site.
Ads go live around day 15, because the first two weeks are spent on the maths and the gate. First appointments usually land the week after. If you need results in fourteen days we are not the right firm and we would rather say so here than on a call.
About two hours in week one, then thirty minutes a week to read the Friday report. Ad account access, page access, and a tracking script on your site. Short video clips filmed on your phone, which we edit and deploy. Then you show up to the appointments and close them. That last part is yours.
Q3 2026
The application takes four minutes and asks direct questions about revenue, price and budget. If you do not meet the floor it tells you straight away and there is no calendar. That is not us being difficult — it is us not spending an hour of your week to arrive at the same conclusion out loud.
2 of the Q3 2026 intake still open · reviewed same day
Four minutes. No calendar link until you pass it.
