Most agency about pages are three paragraphs about passion and a photograph of a laptop. This is the version with numbers in it, including the ones that did not go well.
What worked here, and what did not
What worked: three fitness businesses. Emil Paolucci’s gym, Jaime O’Shea’s coaching roster, Tobias Young’s ad account. All three are named on this site, all three agreed to be named, and all three will take your call if you want to check. Those results are approximations they reported to us rather than figures we audited, and we label them that way everywhere they appear, because a number you cannot back up is worth less than a smaller one you can.
What did not: a stretch of this business spent advertising to a market defined by who people were rather than by what they could afford. It produced between 20 and 30 booked calls and closed none of them. Every person who booked was someone who could not pay.
Growth here changed hands after that. The first thing done was not new creative. It was pulling the old account apart line by line and writing down exactly what failed.
Three things failed. Targeting was broad, so the ads bought cheap attention from people with no money. There was no screening gate, so anyone with a spare hour could take a sales call. And the offer had no named mechanism, so every conversation collapsed into a price comparison against someone cheaper.
Everything this company now sells is the direct correction to those three failures. The gate exists because its absence caused the damage. The revenue floor exists because there was not one. The guarantee is written in qualified appointments rather than in leads, because leads were exactly what the broken version produced in abundance.
We are telling you this on our own about page because you will find out what a real agency relationship looks like in month two either way. We would rather you found out now, while walking away is still free.
Four rules we run on
The number goes in writing or it is not a promise
Anyone can say they will grow your business. We put an appointment count in the contract with a consequence for missing it. If an agency will not do that, ask them why not and listen closely to the answer.
Volume without a filter is a punishment
Twenty-five unqualified calls a month will damage your business faster than five good ones will grow it. We build the filter before we buy a single click, and we tighten it as volume climbs.
We label what we cannot prove
The client results on this site are approximations reported by those clients, and it says so under every one of them. We are not going to start a paid relationship by rounding up.
If the maths does not work, we say so in week one
Some businesses should not run paid ads yet. We would rather refund you on day seven than take a quarter of retainer to reach the same conclusion slowly.
Why only four clients a quarter
Not because scarcity reads well on a website, but because a guarantee written in appointments only stays honest if the client count stays small enough to deliver on it. An agency with forty clients and a guarantee is running a bet, not a service.