Services - Alpha Armor

The shape of it

Three things, and nothing else.

One — the system

A screening application, a booking flow, a follow-up sequence, and tracking that reports real appointments instead of clicks. Built in your first two weeks, and it is yours to keep.

Two — the media

Five angles tested at once, rebuilt monthly, run by someone who does this every day. You never open Ads Manager and you never have to learn what a broad campaign is.

Three — the risk

The number is guaranteed on the managed engagements. You are not buying hours or effort. You are buying an outcome with a consequence attached.

The method

The Armored Pipeline, in full

Four stages, run in order, over your first 60 days. They do not run in parallel. Most agencies start at stage three, because stage three is the only stage that looks like work.

01 Days 1–7

The Floor

We work out the number that has to be true before a dollar goes to media.

What you charge, what you close, what a client is worth over twelve months, and therefore the most you can afford to pay to acquire one. Most coaches have never calculated the fourth number, which is exactly why most coaches lose money on ads.

If the maths does not work we tell you on day seven and you keep the rest of your money. That has happened before and it will happen again.

You receive Written acquisition maths, target cost per appointment, and a go or no-go call.

02 Days 8–14

The Gate

We build the filter that sits in front of your calendar.

Revenue, budget, timeline, decision authority. Everyone answers before they see a single available slot. Anyone who fails never reaches your calendar.

This is the stage that decides whether 20 appointments a month is a gift or a punishment. The difference is built entirely here, before any money goes to Meta.

You receive Screening application, booking flow, follow-up sequence and tracking build.

03 Days 15–35

The Spread

Five distinct angles go live at once, each attacking the same buyer from a different side.

Not five variations of one ad. Five genuinely different arguments for why they should act now. We are not hunting for a good ad. We are hunting for the one message your market cannot scroll past.

Most of the five will die. That is the design, not a failure. Every Friday you are told which ones died and what we took from them.

You receive Five creative angles live, and your first Friday report.

04 Day 36 onward

The Engine

The survivor gets the budget, and the gate tightens as volume climbs.

We scale the winning angle, rebuild fresh creative against it before it fatigues, and keep raising the bar at the gate so quality does not slide as quantity goes up.

Five numbers every Friday: spend, applications, qualified applications, appointments booked, cost per appointment. Not a forty-tab dashboard nobody opens.

You receive Scaled winner, monthly creative refresh, weekly one-page report.

The guarantee

20 appointments in month one. 25 in month two. 30 in month three.

Not a refund you have to chase. Not a credit toward next quarter. If we miss the number we keep running your account, at our cost, until what we promised is on your calendar.

That is not a slogan. It is a liability we wrote down on purpose, because it is the only thing that puts us on the same side of the table as you.

Check your fit

Terms of the guarantee Growth & Scale

Counted as: Attended calls
No-shows count: No — we rebook
Media floor: $3,000/mo
Remedy if missed: We work unpaid

Alpha Launch is a build-only engagement and carries no appointment guarantee. We are not running that account, so we will not promise its output.

Read the guarantee in full, including what voids it

Alpha Armor Co. guarantees a minimum of 20 qualified sales appointments in your first full month of active campaigns, 25 in month two, and 30 in month three, on the Alpha Growth and Alpha Scale engagements.

A qualified appointment is a booked call from a prospect who, in our screening application, reported monthly revenue at or above the minimum agreed with you in stage one, confirmed they can make the buying decision, and attended the call. A no-show does not count toward your number, and we book another in its place.

If we deliver fewer than the guaranteed number in any month, we continue managing your campaigns at no fee, for as long as it takes to deliver the shortfall, before any further fee is invoiced.

Conditions. Applies only while ad spend is maintained at or above $3,000 per month. Void if creative, offer, pricing or the booking page are changed without our written sign-off; if you decline or cancel more than two booked appointments in a month; if you do not respond to booked leads within 24 hours; or if your program price is reduced below the level the campaign was built against. Ad spend is paid by you directly to the platform and is never refundable by us.

Want to see what this is worth in your own numbers, with your fee and your ad spend already subtracted?

Run the calculator on the homepage →

What it costs

Three engagements. Priced on this page, not on the call.

Ad spend is paid by you directly to Meta or the platform. It never passes through us and we never mark it up.

Build only

Alpha Launch

Under $15,000/mo, or you run your own media

$1,500 one-time

Covers the full build. No monthly fee.

We build the system, hand you the keys, and you run the media yourself.

No appointment guarantee — we are not running the account
No ongoing media management
Stages 01 and 02 of the Armored Pipeline, in full
Screening application and booking flow, built and yours to keep
Conversion tracking installed and verified
Three complete, ready-to-run ad concepts
One 60-minute handover call

Apply for Launch

Most clients start here

Alpha Growth

$15,000 to $30,000/mo

$5,000 per month

Minimum $3,000/mo ad spend, paid by you direct to Meta. Three-month minimum.

Fully managed acquisition with the appointment count written into the contract.

All four stages of the Armored Pipeline
20 qualified appointments in month one, 25 in month two, 30 in month three
Four new creative assets every month
Daily campaign management, testing and creative iteration
Full funnel and tracking maintenance
One-page Friday report: spend, applications, qualified, booked, cost per appointment

Apply for Growth

Multi-platform

Alpha Scale

$30,000/mo and above

$8,000 per month

Minimum $10,000/mo ad spend across platforms, paid by you direct. Three-month minimum.

Everything in Growth, running across more than one channel at higher volume.

Everything in Alpha Growth, expanded
Meta plus your choice of Google, YouTube or TikTok
Creative adapted and deployed per platform
Volume built to support a closer or a sales team
Appointment guarantee scaled to your capacity, agreed in stage one

Apply for Scale

Boundaries

Things we will not sell you.

We do not close your calls.

We book them. If you cannot close a qualified prospect, more appointments will only make that clearer, faster.

We do not do SEO, branding, or web design.

If you need those, we will tell you and we will not invoice you for them.

We do not force long-term lock-ins.

Month-to-month contracts are available, or 90-day upfront options if you want to save money.

We do not mark up ad spend.

It goes from your card directly to Meta or the ad platform, and you can audit every dollar inside your own account.

We do not report on vanity impressions.

If a number cannot be traced to an appointment, it is not in your report.

We do not claim results we cannot show you.

The numbers on this site came from our clients, not from an audit, and we say so under every one of them.

The proof ledger

Three clients. Named, and reachable.

We are a small firm and we are not going to pretend otherwise with a wall of logos. Here are three clients by name, what their business looked like before, what we changed, and what they report happened. You are welcome to look them up.

Emil Paolucci

Owner, Freedom Gym 22

10 → 100 members onboarded, in 30 days

Before: A veteran-owned gym with a strong local reputation, averaging ten memberships a month off walk-ins and flyers.
What we changed: Geo-fenced a tight radius around the gym, engineered a low-barrier entry offer, and added SMS routing that called leads back within minutes.
What they report: Membership onboardings went from ten to one hundred inside the first thirty days.

Alpha Armor didn't just run ads. They understood my mission from the start. We went from an empty gym desk to being flooded with local traffic in 30 days.

Jaime O'Shea

Founder, Flawless Bodies

1 → full coaching roster, filled to capacity

Before: Real audience attention and beautiful content, one active coaching client, and no system converting any of it.
What we changed: Put a qualification page between the content and the calendar, ran her best organic video as paid, and added catalog retargeting for the apparel line.
What they report: Coaching roster filled to capacity, with an automated baseline for apparel sales underneath it.

I was nervous about paid ads because I didn't want my brand to feel "salesy." But the copy they wrote felt exactly like how I talk to my clients — genuine.

Tobias Young

Founder, TNT FitPro Coaching

−27% cost per acquisition, in 45 days

Before: Ads running and money moving, but an account structure working against itself and applicants dropping before they booked.
What we changed: Rebuilt the account architecture, retargeted form abandoners specifically, and reallocated budget to what was actually producing appointments.
What they report: Acquisition cost down around 27% and revenue up over the same 45-day window.

Within 45 days, we plugged our mid-funnel leaks and saw an immediate 27% reduction in client acquisition costs. Our returns on ad spend have never been healthier.

Results are as reported by the clients named above. They are not audited, they are not typical, and they are not a guarantee of your outcome. We would rather say that plainly than put a badge on it and hope you do not ask.

Questions

The things everyone asks first.

What exactly am I guaranteed?

On Alpha Growth: 20 qualified sales appointments in month one, 25 in month two, and 30 in month three. If we miss the number in any month we keep managing your campaigns at no fee until the shortfall is delivered. Alpha Launch is a build-only engagement and carries no appointment guarantee, because we are not the ones running the account. Read the conditions before you apply, not after.

What counts as a qualified appointment?

A booked call from someone who completed the screening application, met the revenue and budget floors you agreed with us in stage one, confirmed they can make the buying decision, and attended the call. Not a click, not a form fill, not a no-show. If they do not show, it does not count toward your number and we book another.

What do the three packages cost?

Alpha Launch is $1,500 one-time and builds the system for you to run yourself. Alpha Growth is $5,000 per month plus a minimum of $3,000 per month in ad spend, fully managed, and carries the appointment guarantee. Alpha Scale is $8,000 per month plus a minimum of $10,000 in multi-platform ad spend. Ad spend is always paid by you directly to the platform and we never mark it up.

Why do you require $3,000 a month in ad spend?

Because that is roughly what 20 to 30 qualified appointments costs at current auction prices, and we will not write a guarantee we cannot fund. Below that floor the maths stops working and the guarantee becomes a promise we would be relying on luck to keep.

Do you only work with coaches in one niche?

No — we work with business coaches and consultants across niches. Our named results happen to come from clients in the fitness space, so that is what we can show you rather than claim more broadly. If your business looks different, apply anyway and we will tell you honestly on the call whether we are the right firm, rather than after you have paid us.

Your client results are approximations. Why should I trust them?

Because we told you they were approximations instead of putting a verified badge on them and hoping you did not check. Emil, Jaime and Tobias are real, they are named, and they agreed to be named. The figures are what they reported to us, not what we exported from an audit, and that is exactly how it is labelled everywhere on this site.

How fast does this start working?

Ads go live around day 15, because the first two weeks are spent on the maths and the gate. First appointments usually land the week after. If you need results in fourteen days we are not the right firm and we would rather say so here than on a call.

What do you actually need from me?

About two hours in week one, then thirty minutes a week to read the Friday report. Ad account access, page access, and a tracking script on your site. Short video clips filmed on your phone, which we edit and deploy. Then you show up to the appointments and close them. That last part is yours.

Q3 2026

We take 4 clients per quarter.

The application takes four minutes and asks direct questions about revenue, price and budget. If you do not meet the floor it tells you straight away and there is no calendar. That is not us being difficult — it is us not spending an hour of your week to arrive at the same conclusion out loud.

See if you qualify

2 of the Q3 2026 intake still open · reviewed same day